Tips for Promoting Your App (Part 2)

In our first installment of Tips for Promoting Your App, we discussed some app promotion strategies that would encourage your community to download your app. Here's a review of the four specific strategies we are discussing:

  • Generate excitement before the launch
  • Leverage the new and improved Subsplash app promotion page
  • Communicate the benefits
  • Create a promo video

Now, let's take a look at a couple more ideas on how to get your app in front of the people who matter most to your organization.

Communicate the benefits

Your audience might not know all of the ways your app might benefit them, so why not tell them?! Even though you’ve thought through all of the upsides of creating an app for your organization, your community is still warming up to the idea, so tell them how it’s going to make their lives easier. Tell them how they can listen to your podcast on the go, read your blog in an instant, and receive important updates on organization-wide events in push notifications.

You might want to send out an email to let your audience know what the specific benefits are; or, if you send out a monthly newsletter, include a small section dedicated to promoting your app. You might even want to send out a blast on social media that is concise, but hits on the important points.

Create a promo video!

If you have a creative vision for promoting your app that you just can’t wait to share, creating your own promo video is a great way to get your audience excited about downloading your app! While this strategy is more involved, it's a great, creative avenue to get your message across in a way that will stick with your audience in a big way.

Check out some of our other clients' videos for inspiration!

Walnut Creek

 Journey Community Church

If you're wondering how an app can benefit your organization, let's chat

The Church App: by Subsplash

What is The Church App? It’s an incredibly flexible platform that helps you develop mobile apps for your ministry!

Every single week, churches and ministries create incredible Gospel-centered content that needs to be shared with the world. Sadly, this content is often never published or is simply trapped within undesirable, clunky technology. So, the big question is; how do we get this incredible content into people’s hands? Here at Subsplash, we want to see the Gospel proclaimed to the ends of the earth. With that vision in mind, we brought our team of world class developers and UX designers together and created The Church App platform. This cutting edge platform allows churches and ministries to very easily create their own mobile applications (apps) for iPhone, Android, iPad, Windows Phone 7, and web. With rich features designed specifically for the presentation of the Gospel through an app, ministries can present full length audio and video messages, share blogs and articles, keep people connected with calendar events and social networks, integrate with online giving, and much more! With the growth of mobile technology, it only makes sense that the Church needs to be at the forefront of this tremendous tech revolution. Today, people actually consume as much data on their mobile device as they do on desktop computers. It’s an incredible cultural shift being led by mobile apps. We truly believe we can help churches and ministries get their Jesus-driven content into the palm of your hand. We’ve been blessed to work with some incredible ministries who are all about using technology to share the truth of Jesus Christ. We've worked with Billy Graham, Saddleback Church, Mars Hill Church, IHOP, Harvest: Greg Laurie, and many more. We’ve even worked with several churches that have less than 50 members who are using the apps as an outreach tool. How cool is that? The Church App is a tool built and designed for churches of all sizes who want to have their own custom app in the App Store and Android Marketplace to present the Gospel and keep people connected to their community.

Interesting facts about mobile and the Church

  1. People spend an average of 80 minutes per day using apps
  2. People spend an average of 30 minutes per launch of The Church App
  3. Nearly half of all Americans will use a smartphone by the end of 2011 (Nielsen)
  4. The Church App give people access to your video and audio sermons, news, blogs, calendars, and much more from anywhere, anytime

Things you can do inside of The Church App that you can’t do on your website

  1. Advanced Audio Player: Listen to audio in the background while multitasking, download audio to your app for offline listening, and have your audio sermon remember where you left off if interrupted
  2. Utilize your phones native features like Map and GPS
  3. Watch Apple approved high quality video that won’t drain your battery life, never buffers, and uses data efficiently
  4. Utilize a Music Player to sort by album and give users the ability to download songs

Other cool features of The Church App

  1. Calendar/Events: Create a custom calendar or integrate with your existing calendar
  2. ESV Bible: Include the entire ESV Bible, Audio Bible, and Life Journal Reading plan in your app
  3. Blog Reader: integrate with any RSS feed
  4. Social Networks/Sharing: Integrate with Facebook, Twitter and Email for social sharing of media
  5. Bulletins/News: Integrate your Sunday bulletin and any e-news
  6. Online Giving: Integrate with your online giving solution
  7. Short videos: Integrate with Youtube/Vimeo for short videos

We are excited to continue to dream and develop for the future of mobile technology and hope to see it used more and more for the advancement of God’s Kingdom. If you have any questions at all, we’d be happy to help!