You've already invested the time and energy trying to create an app that you hope and pray will bless your community, now it's time to make a plan for how you will roll out the big launch!
With all of the hundreds of thousands of apps out there it can be intimidating to figure out the best way to promote your app so that the right people find it and download it. We want to help! Here are four app promotion strategies that will make all of that effort totally worth it! We will review all of them here and then break down each one in a couple of different posts:
- Generate excitement before the launch
- Leverage the new and improved Subsplash app promotion page
- Communicate the benefits
- Create a promo video
Generate excitement before the launch
You can help people get excited about your app before you even launch! As you prepare to release your app and solidify which features you are going to make available to your audience, consider creating some hype on social media or your website. What if you revealed one new feature every week leading up to your launch?
By highlighting a new feature every week leading up to the release of your app, you can get your community excited about all of the benefits they will get to enjoy once they download your app. A short description and the value of that particular feature will go a long way in showing your community you are committed to providing them with a great experience in your app. You can build hype on your social media channels, your blog, or even your website!
Leverage the new and improved Subsplash app promotion page!
Our design team has been hard at work over the past few months re-designing a beautiful app promotion page just for our awesome clients! We know that our clients are spending the time building their app, and so we want to make the launch as seamless as possible with a promotion page that is the perfect compliment to their app.
A custom-built app promotion page will give users the option to download it on the spot, setting your app up for more downloads and impressions, and giving the Gospel message a wider reach with great content, straight from The Church App dashboard to people's screens.