Best Practices: Outreach and Engagement
Engage: to occupy, attract, or involve someone's interest or attention.
That’s the hope right? Reaching people through technology is truly effective when outreach turns into response. Whether it’s inspiring deeper relationships with Christ through a sermon series, increasing attendance from event reminder push notifications, or getting newcomers connected through a connection card tab, creating a healthy and connected church community is the ultimate goal. That is why we’ve put together a collection of best practices for maximizing outreach and engagement. We want to shed light on how some of our clients are using their apps to deepen engagement, foster community, and get people connected within the body of Christ. Here are a few examples of ways our clients have used their apps to better engage their audience.
We love the way Ecclesia Hollywood put together their Sunday tab! Being the first tab users see when opening the app, their Sunday tab creates a great space for users to easily engage with their content and take action during Sunday services. Within this tab are resources and opportunities geared toward newcomers, regulars, and people who want to get more involved. By putting their weekly scripture, connect card, and bulletin resources directly within the tab, Ecclesia not only saves money on printing costs, but are also making it easier for attendees to engage directly from their devices. A Sunday tab can also provide immediate access to giving links, announcements, small group sign ups, and much more. Get Ecclesia’s app here to see it in action and stay tuned for part 2!
"We point people to the Sunday tab to follow along with the morning's scripture and announcements, and also direct newcomers to the tab for information specifically for them." - Michele McCreary, Director of Information and events, Ecclesia Hollywood