I consider myself to be a relatively social person. However, there are plenty of times that I find myself stuck in awkward small talk with strangers. Generic weather comment, generic sports team comment, what do you do? This question more often than not leads itself to a slightly more entertaining back and forth. When I reveal that I work for a company that “creates mobile apps” the response I usually receive is “I have a great idea for an app!”. The entrepreneurial culture of the US today leads everyone to believe that the next big idea is just around the corner. It is this kind of thinking, combined with ingenuity, that has started some of the world’s most profitable businesses. However, this thinking does not always lend itself to the best ideas. There is such a thing as a bad app. Whether that means it is completely useless, devoid of interesting content, or poorly made and maintained, they are certainly out there.
What is it that makes an app successful? What is it that makes an app effective? There are several factors that should be taken into consideration when rating an app. First and foremost, does it bring anything new to the table? Is there something that is unique and sets it apart from other apps? With over 600,000 apps in the Apple App Store alone, this is very critical. If you can get the same content somewhere else and it’s easier to navigate, or more visually appealing, the app will lose its competitive edge.
The user experience of the app is of utmost importance. Using applications should be a delightful experience and should require minimal effort. Giving your audience the opportunity to access your content in a beautiful and simple way on their mobile device is the ultimate goal. Often times, mobile-friendly websites just don’t cut it, and that’s where the app steps in.
Lastly, it is incredibly important to have fresh new content being added and updated on a regular basis. You must give your user a reason to keep coming back to the app. There are countless times that I have downloaded an app that seemed interesting, only to realize that I would never actually use it. No one wants to suffer the fate of a being downloaded and subsequently being deleted right away. Games and news are the most popular app categories - news apps are constantly being updated with new articles and content, and games are just plain fun.
Everyone is beginning to take notice of mobile - and it’s here to stay. With each product launch, it is evident that one of the most significant and growing markets is the smartphone industry. Although there are plenty of ideas out there, a really good one can fall through the cracks sometimes without proper execution.
Here at Subsplash, we want everyone to keep dreaming and exercising their creativity. Do you have a great idea for an app? We’d love to hear it.