The Subsplash Media Experience

However you choose to engage your audience through your app, we want to help you give your community the best experience possible. Developing smart mobile experiences empowers our clients to go above and beyond in delighting their users. 

One of the many things that makes Subsplash unique is our in-app media experience. Our media player was built with great care, with our client’s needs in mind. The result is a feature-rich media player that performs beautifully on every device.

Here are some of the features you can expect from a Subsplash app:

• Offline Listening: Subsplash apps allow you to download unlimited audio content in your app and listen anytime. Your listeners will love downloading your sermons and listening on-the-go without streaming. This is a great feature for commuters, travelers, and anyone who wants uninterrupted access to your content!
• Audio Bookmark: The audio bookmark remembers playback position, so users can keep their place in whatever item they're currently listening to. This saves everyone a lot of headaches!
• Beautiful Interface: Our crisp media interface ensures that you can showcase your content in the best way possible. We create a customized background for each image based on color scheme.
• Video Optimization: The Subsplash Media Player is optimized so that your users have the option to watch videos in landscape or portrait. Expanding to full screen is a seamless experience. Viewers can use AirPlay or Google Cast to watch your media on the big screen with the tap of a button.
• More Flexibility: Our audio play controls are available on the lock screen, giving your listeners the freedom to multi-task. By controlling your listening outside the app, you can use other apps and perform other tasks on your mobile device while you listen.
• Social Sharing: Giving your users the option to share your content is easy and quick. Social sharing pages are automatically generated in Subsplash apps so you don't even have to think twice about it. Check out Social Sharing for Great Content to learn more about our sharing experience. 
• Ongoing Innovation and Updates: All of the thousands of hours invested in the Subsplash media experience have been spent in an effort to keep you up-to-date with the latest technology. We’re committed to leveraging every platform’s technology to create the best experience for you and your users!

  When you experience media in a Subsplash app, you might not notice all the great features because they work so seamlessly. That’s our goal! We’ve worked hard to create an intuitive media experience that showcases your content and delights your audience.

  
  Are you looking for ways to keep your audience engaged with your content? Get in touch with us. We’d love to help!

6 Benefits of Going Mobile

The mobile industry has revolutionized the way we interact with digital media, and mobile growth isn’t slowing down. How is your mobile strategy going? Here are six specific benefits of going mobile: 

1. Audiences spend 20% more time on mobile than desktop

With the majority of people spending their time on mobile versus desktop, building out a mobile strategy for your organization is no longer a luxury. The first step towards going mobile is a mobile-friendly website. By creating a website optimized for mobile you won’t only reach your audience where they spend their time, but you’ll also return higher in Google searches because of Google’s latest ranking signal based on mobile.

Your website is often your organization’s first shot at making a good impression. If resources are limited, consider only optimizing the most important pages of your site first, and then expanding from there.

2. Millennials Love Mobile

With millennials spending so much of their time on their mobile devices and making up 25% of the U.S. population, targeting this group as part of your mobile strategy will help you to increase your impact and help deepen the relationship between your brand and upcoming generations.

3. Access to your Audience 24X7

Mobile phones are no longer a practical accessory, they are planner, cell phone, email inbox, and entertainment source wrapped into one. With mobile phones always being in reach, you can access your audience with ease.

By adding a mobile app to your communication strategy, you can reach your audience with push notifications and connect with them anytime, anywhere.

4. Personalized Content

With all of the personalization opportunities on mobile, you can tailor your content to fit your audience’s needs. Using the information you already have about your audience, you can personalize your audience’s experience with your brand from their first interactions with your content.

Personalizing content for your audience increases customer satisfaction and causes people to want to interact with your media for longer periods of time.

5. Drive Brand Loyalty

Mobile app users tend to revisit the apps that they love frequently. By continually improving your content for mobile, you can grab your audience’s attention and keep them coming back for more, reinforcing your brand’s trustworthiness.

6. Delight Your Audience

Part of the draw of mobile is the ability to get information quickly and easily. Having easy access to content is no longer a luxury, but an expectation for audiences. Creating high-quality content that delights your audience and is easily accessible, is sure to create a stronger bond between you and your community.

Mobile Tech Roundup

1.  5 Strategies to Drive Mobile Engagement

How can you manage your app in such a way that it makes users want to return to it over and over again? Keeping your users in mind when creating push notifications, updating content in your app, and thinking through the overall value your app brings, are just a few considerations.

With these helpful strategies, increasing engagement in your app might be easier than you think.

2. Will mobile devices eventually replace desktop?

It’s the question on everyone’s mind as the world of mobile continues to dominate the way we interact with technology. User-friendly devices like smartphones, tablets, and wearable technology leads us to consider: what is the future of desktop?

3. Two out of every three digital minutes are spent on mobile

The numbers speak for themselves. How are you making your communication strategy more mobile-friendly?

4. Complete overview of the mobile app development process (Infographic)

Despite the complex process, mobile app development is well worth it! This helpful infographic shows what all is involved.

5. Harnessing the Power of Mobile for Healthcare

With new opportunities in mobile technology, our well being and overall health is being tied to our digital habits.

Could apps eventually lead to effective positive behavior intervention? The recent developments in mobile technology seem to prove that leading a healthier lifestyle with the help of mobile is possible.

What are you some of your thoughts about the ways mobile technology is continually dominating the digital space?

We have a lot to be thankful for!

2015 has been a big year at Subsplash. We have been blessed to work with thousands of churches and ministries, we’ve added some great new team members, and we’ve continued to grow and learn how to delight the people who use our technology. We have so much to be thankful for!

As much as we are committed to striving for excellence and innovating every day, we like to have fun too! Our annual family-friendly Fall Party is always a blast as everyone is encouraged to dress up and set up “trick-or-treat” stations in their offices for the kids. Check out some of the snapshots from our celebration.

We hope you've had a blessed fall season!

Are you Maximizing the Potential of your App? (Part 2)

After reviewing some ways that you can engage with your community during Sunday services, it’s time to look at how you can keep your congregation connected to your church and each other throughout the week.

1. Push Notifications

Quickly becoming one of our clients’ most useful features, push notifications is an incredibly effective way to communicate with your community at any point in time. Just create your notification and schedule it for the optimal time to reach your audience.

You can instantly get your messages to your congregation by sending event reminders, updating your congregation about meeting times and locations, and more.

2. Bible Reading Plan

Lead your community through the Bible each week with a Bible Reading Plan feature. Whether you’re wanting to guide your congregation through the whole Bible, or wanting to focus in on a specific book, this feature can be a supremely helpful tool to keep your community rooted in the scriptures during the week.

3. Prayer Wall

Creating a Prayer Wall for your app will help foster community and encourage your congregation throughout the week. The customizable nature of this feature allows you to address the needs of your church, even when circumstances don’t allow for face-to-face interactions.

4. Media: Sermons, Podcasts, and Music

Showcasing your media in your app is one of the best ways to communicate your vision and mission in a clear and creative way. Is there any type of media that you haven’t been sharing with your community yet?

Whether it’s weekly sermons, podcasts, recordings of other events, or music, including your media content in your app will take your audience engagement to a new level.

What are some of the ways you’ve refreshed your app lately? Let us know about it in the comments below! For more tips on maximizing the potential of your app, check out part 1 in this series.