Merry Christmas! A Year-End Update from Subsplash

It has been an exciting year here at Subsplash! Here are some of the highlights...

Total number of live apps in stores:

• 2,600+ iOS apps
• 2,400+ Android apps
• 1,400+ Amazon apps
• 1,300 Windows Phone apps

Platform and Feature Updates:

• New and improved events
• Support for Airplay and Google Cast
• Rollout of the Subsplash Side Menu
• Support for iOS9
• Scheduled push notifications and notification Inbox
• Audio and video embed for websites
• Scheduling of media items

And last but not least... support for Apple TV!

We also worked with more than 3,000 clients, welcomed dozens of new team members, and threw some great parties! We are blessed to work alongside so many great clients to share the good news of Jesus. We can't wait to see what's in store for 2016!

We decided to end 2015 with a bang by throwing a Christmas party to rival all company Christmas parties. Here's a little glimpse of the fun we had...

Nerds. Takes one to know one.

Nothing brings a smile to your face like Christmas... and a night away from the kids.

You can never have too many props!

She married him for his mustache.

Subsplash ladies (minus 1). Keeping the office beautiful since 2009.

This ISN'T how the Finance Team actually manages money.

Just an average day for the Sales Team

When dinosaurs crash Christmas parties...

Support team ladies. More than just pretty faces.

A few team leads. Always leading the charge to more delight!

Merry Christmas and happy New Year! From our weird team to yours. :)

The Subsplash Media Experience

However you choose to engage your audience through your app, we want to help you give your community the best experience possible. Developing smart mobile experiences empowers our clients to go above and beyond in delighting their users. 

One of the many things that makes Subsplash unique is our in-app media experience. Our media player was built with great care, with our client’s needs in mind. The result is a feature-rich media player that performs beautifully on every device.

Here are some of the features you can expect from a Subsplash app:

• Offline Listening: Subsplash apps allow you to download unlimited audio content in your app and listen anytime. Your listeners will love downloading your sermons and listening on-the-go without streaming. This is a great feature for commuters, travelers, and anyone who wants uninterrupted access to your content!
• Audio Bookmark: The audio bookmark remembers playback position, so users can keep their place in whatever item they're currently listening to. This saves everyone a lot of headaches!
• Beautiful Interface: Our crisp media interface ensures that you can showcase your content in the best way possible. We create a customized background for each image based on color scheme.
• Video Optimization: The Subsplash Media Player is optimized so that your users have the option to watch videos in landscape or portrait. Expanding to full screen is a seamless experience. Viewers can use AirPlay or Google Cast to watch your media on the big screen with the tap of a button.
• More Flexibility: Our audio play controls are available on the lock screen, giving your listeners the freedom to multi-task. By controlling your listening outside the app, you can use other apps and perform other tasks on your mobile device while you listen.
• Social Sharing: Giving your users the option to share your content is easy and quick. Social sharing pages are automatically generated in Subsplash apps so you don't even have to think twice about it. Check out Social Sharing for Great Content to learn more about our sharing experience. 
• Ongoing Innovation and Updates: All of the thousands of hours invested in the Subsplash media experience have been spent in an effort to keep you up-to-date with the latest technology. We’re committed to leveraging every platform’s technology to create the best experience for you and your users!

  When you experience media in a Subsplash app, you might not notice all the great features because they work so seamlessly. That’s our goal! We’ve worked hard to create an intuitive media experience that showcases your content and delights your audience.

  
  Are you looking for ways to keep your audience engaged with your content? Get in touch with us. We’d love to help!

6 Benefits of Going Mobile

The mobile industry has revolutionized the way we interact with digital media, and mobile growth isn’t slowing down. How is your mobile strategy going? Here are six specific benefits of going mobile: 

1. Audiences spend 20% more time on mobile than desktop

With the majority of people spending their time on mobile versus desktop, building out a mobile strategy for your organization is no longer a luxury. The first step towards going mobile is a mobile-friendly website. By creating a website optimized for mobile you won’t only reach your audience where they spend their time, but you’ll also return higher in Google searches because of Google’s latest ranking signal based on mobile.

Your website is often your organization’s first shot at making a good impression. If resources are limited, consider only optimizing the most important pages of your site first, and then expanding from there.

2. Millennials Love Mobile

With millennials spending so much of their time on their mobile devices and making up 25% of the U.S. population, targeting this group as part of your mobile strategy will help you to increase your impact and help deepen the relationship between your brand and upcoming generations.

3. Access to your Audience 24X7

Mobile phones are no longer a practical accessory, they are planner, cell phone, email inbox, and entertainment source wrapped into one. With mobile phones always being in reach, you can access your audience with ease.

By adding a mobile app to your communication strategy, you can reach your audience with push notifications and connect with them anytime, anywhere.

4. Personalized Content

With all of the personalization opportunities on mobile, you can tailor your content to fit your audience’s needs. Using the information you already have about your audience, you can personalize your audience’s experience with your brand from their first interactions with your content.

Personalizing content for your audience increases customer satisfaction and causes people to want to interact with your media for longer periods of time.

5. Drive Brand Loyalty

Mobile app users tend to revisit the apps that they love frequently. By continually improving your content for mobile, you can grab your audience’s attention and keep them coming back for more, reinforcing your brand’s trustworthiness.

6. Delight Your Audience

Part of the draw of mobile is the ability to get information quickly and easily. Having easy access to content is no longer a luxury, but an expectation for audiences. Creating high-quality content that delights your audience and is easily accessible, is sure to create a stronger bond between you and your community.

Mobile Tech Roundup

1.  5 Strategies to Drive Mobile Engagement

How can you manage your app in such a way that it makes users want to return to it over and over again? Keeping your users in mind when creating push notifications, updating content in your app, and thinking through the overall value your app brings, are just a few considerations.

With these helpful strategies, increasing engagement in your app might be easier than you think.

2. Will mobile devices eventually replace desktop?

It’s the question on everyone’s mind as the world of mobile continues to dominate the way we interact with technology. User-friendly devices like smartphones, tablets, and wearable technology leads us to consider: what is the future of desktop?

3. Two out of every three digital minutes are spent on mobile

The numbers speak for themselves. How are you making your communication strategy more mobile-friendly?

4. Complete overview of the mobile app development process (Infographic)

Despite the complex process, mobile app development is well worth it! This helpful infographic shows what all is involved.

5. Harnessing the Power of Mobile for Healthcare

With new opportunities in mobile technology, our well being and overall health is being tied to our digital habits.

Could apps eventually lead to effective positive behavior intervention? The recent developments in mobile technology seem to prove that leading a healthier lifestyle with the help of mobile is possible.

What are you some of your thoughts about the ways mobile technology is continually dominating the digital space?

We have a lot to be thankful for!

2015 has been a big year at Subsplash. We have been blessed to work with thousands of churches and ministries, we’ve added some great new team members, and we’ve continued to grow and learn how to delight the people who use our technology. We have so much to be thankful for!

As much as we are committed to striving for excellence and innovating every day, we like to have fun too! Our annual family-friendly Fall Party is always a blast as everyone is encouraged to dress up and set up “trick-or-treat” stations in their offices for the kids. Check out some of the snapshots from our celebration.

We hope you've had a blessed fall season!