The mobile industry has revolutionized the way we interact with digital media, and mobile growth isn’t slowing down. How is your mobile strategy going? Here are six specific benefits of going mobile:
1. Audiences spend 20% more time on mobile than desktop
With the majority of people spending their time on mobile versus desktop, building out a mobile strategy for your organization is no longer a luxury. The first step towards going mobile is a mobile-friendly website. By creating a website optimized for mobile you won’t only reach your audience where they spend their time, but you’ll also return higher in Google searches because of Google’s latest ranking signal based on mobile.
Your website is often your organization’s first shot at making a good impression. If resources are limited, consider only optimizing the most important pages of your site first, and then expanding from there.
2. Millennials Love Mobile
With millennials spending so much of their time on their mobile devices and making up 25% of the U.S. population, targeting this group as part of your mobile strategy will help you to increase your impact and help deepen the relationship between your brand and upcoming generations.
3. Access to your Audience 24X7
Mobile phones are no longer a practical accessory, they are planner, cell phone, email inbox, and entertainment source wrapped into one. With mobile phones always being in reach, you can access your audience with ease.
By adding a mobile app to your communication strategy, you can reach your audience with push notifications and connect with them anytime, anywhere.
4. Personalized Content
With all of the personalization opportunities on mobile, you can tailor your content to fit your audience’s needs. Using the information you already have about your audience, you can personalize your audience’s experience with your brand from their first interactions with your content.
Personalizing content for your audience increases customer satisfaction and causes people to want to interact with your media for longer periods of time.
5. Drive Brand Loyalty
Mobile app users tend to revisit the apps that they love frequently. By continually improving your content for mobile, you can grab your audience’s attention and keep them coming back for more, reinforcing your brand’s trustworthiness.
6. Delight Your Audience
Part of the draw of mobile is the ability to get information quickly and easily. Having easy access to content is no longer a luxury, but an expectation for audiences. Creating high-quality content that delights your audience and is easily accessible, is sure to create a stronger bond between you and your community.